Pay Per Click (PPC) Management
With proper management, Pay Per Click (PPC) advertising is an effective way to market your website. With PPC, your website is immeditately placed at the top of the search engines for your chosen keyword phrases. Your ad appears in the "sponsored results" area at a designated cost per click (CPC). It is important to understand that sponsored results are not part of the natural results.
Examples of Sponsored Ads:
Yahoo Sponsored Results
Since you will pay every time someone clicks on your ad, your PPC campaign will be very costly if it is not run effectively.
Whether you are currently running a Pay Per Click campaign or just considering it, Increase Ranking can save your money and time with Google Adwords and Overture PPC advertising while maximizing your return on investment.
How we run your PPC advertising campaign:
- Research the competition.
- Choose effective keyword phrases.
- Write effective ads for each keyword phrase.
- Choose the best landing pages for each keyword phrase.
- Determine the appropriate CPC.
- Conversion tracking.
- Continually monitor and adjust the campaign to maintain maximum return.
We can run your Overture and/or Adwords advertising as a single service or in conjunction with our SEO services.
Payment for our Pay Per Click services is due quarterly. The amount varies from client to client based on the competitiveness of the market and the extent of the campaign. You may choose to stop the campaign at any time.
Contact us to discuss the details of your PPC advertising campaign:
email mike@increaseranking.com or
fill out our contact form or
call Mike at 205.965.7282 between 7am and 9pm CST.
PPC Resources
Running an effective pay per click campaign requires a lot of knowledge and the right tools. If you want to run your own pay per click campaign, start here:
Keyword Analyzer
Highly Recommended!
This is similar to the AdWord Analyzer, yet has more features!
- Complimentary Keyword Phrases
- Related Keyword Phrases
- Estimated Click Through Rate (CTR)
- URL's of the Competition
- How many times a URL is advertised
- Most common words used in competetive ads
Read Mike's review of Keyword Analyzer
Find more PPC Articles, Tools, and Resources.
